A trademark is a brand or product name, that identifies the producer. Most often it’s a word or phrase, symbol or logo, or combination of these. A trademark must be unique or distinctive. So word marks cannot consist of just common words or generic terms.And shapes and logos must also have some novelty. Other things that can also be trademarked, though these are less common such as sound, pattern colours either singly or in combination, holograms, multimedia and motion. Smells have also been trademarked in the EU and UK, though these face additional challenges of effective representation in writing.
Updated on 20th November 2020