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What does a trademark do?

A trademark serves as a badge of origin. To help consumers distinguish the goods of one producer from others. Trademarks can be words, slogans, logos, shapes, colours, sounds and even smells. Trademarks are registered for specific goods or services within individual subjects, known as classes. To simiplify this, most registries operate a standardised system of 45 classes into which all Goods and Services fit. So class 25 covers clothing whilst food services and hospitality falls in class 43.

Updated on 20th November 2020

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