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What can you not trademark?

What can not be trademarked varies between registries. All require a trademark to be distinctive and not too similar to other trademarks for similar Goods and Services. Also they can’t be offensive, such as swear words or pornographic images. Or be desciptive and commonly used words or language that should be free to use, or too common or bland,, such as ‘the leading firm’. Lastly a trademark cann ot be too similar to state symbols like flags or hallmarks

Updated on 20th November 2020

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